We are founders. We built Greenleaf to be the finance team we always wanted.
Fractional CFO, accounting, and analytics for companies from pre-launch to $300mm in revenue. We lead projects, we execute, and we take responsibility for delivering.
The questions that keep you up at night.
These are the problems our clients bring us. If any of them sound familiar, we should talk.
Finance
"How do I model out three scenarios for next year when I can barely close the books on this one?"
Analytics
“We have data everywhere but no one can tell me which channels are actually profitable."
Accounting
"We've outgrown our bookkeeper but we're not ready for a full time controller. What do we do?"
Operations
"How do we optimize inventory when demand keeps shifting and we can't afford a stock out?"
We don’t just advise. We build with you.
We augment the financial, analytical, and strategic capacity of your executive team. We lead projects and functional areas, and then we execute. Above all, we view ourselves as members of your team and take responsibility for delivering.
Constant communication
Weekly catch ups are essential. We send analyses and insights as soon as they are ready, not when the next meeting rolls around.
Always on
We are available 24 / 7, 365. Your finance team doesn't clock out when it matters most. The night before a board meeting, we pick up the phone.
20,000 lines of code
Our proprietary codebase powers differentiated analyses. Sophisticated tools that empower your team to make better decisions, no data scientist necessary.
What our clients say
We are the partner you can count on.
"We were drowning in spreadsheets and guessing at our margins. Within the first month, Greenleaf gave us a clear picture of exactly where we were making and losing money."
Founder & CEO
DTC Consumer Brand, $12M Revenue"They saved my VP of Operations about 10 hours a week and caught a pricing error that was costing us $40K a quarter. They paid for themselves before the first invoice came due."
CEO
Multi-Unit Hospitality Group"I used to dread board meetings because I never felt confident in our numbers. Now I walk in with a model I actually trust and a team that can answer any question my investors throw at me."
Co-Founder
Series A SaaS Company"What surprised me most is that they actually care. Weekly calls, insights at 11pm, a Slack message when they spotted something off. It feels like having a co-founder who happens to be a CFO."
Founder
CPG Startup, Pre-Series AWho we partner with
Founders and operators who build real businesses. Products on shelves, services that scale, brands that last.
CPG & Retail
How can we get the most from sprawling sales data to better know our customer?
Technology
How can we make our internal data available to the entire team, no data scientist necessary?
Hospitality
How do we build a more profitable guest experience while keeping operations flawless?
Professional Services
How do we spend more time on our clients and less time wrestling with our finances?
Built for businesses at every stage
Our clients range from pre-launch startups to companies with 1,000 employees and $300M in annual revenue.
6 days
We spin up with new clients in 6 days
24/7
Always. On.
~25%
Less expensive than an equivalent
full time hire
Common questions
Everything you need to know before we talk.
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A fractional CFO is a part-time, flexible Chief Financial Officer who provides expert financial leadership without the cost of a full-time executive. By hiring a fraction CFO, your business gains strategic financial planning, budgeting, cash flow management, and financial reporting tailored to your unique needs, helping you make informed decisions and drive growth efficiently.
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For startups, we focus on cash flow management, fundraising support, and establishing scalable financial processes. For established companies, we concentrate on management and strategic growth initiatives. Our approach adapts to your business stage to deliver maximum impact.
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We move fast. In the first week, we get access to your systems, meet your team, and start understanding how your business actually runs. By week two, we're already digging into the numbers, identifying gaps in your reporting, and building out the foundational models and processes you need.
By the end of the first month, you'll have a clear picture of your financial health, a working model you can actually use, and a team that already feels like your own. Most clients tell us they feel the impact within the first two weeks.
We spin up with new clients in about 6 days. No long onboarding decks, no months of "discovery." We show up ready to work.
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Most fractional CFO shops hand you a senior advisor who shows up for a weekly call and delegates the real work to junior staff. That's not us.
Our team comes from backgrounds in FP&A, data modeling, public and private accounting, and operational execution. We don't just build your financial strategy, we build the actual tools, models, and systems to execute it. Our proprietary codebase is over 20,000 lines of code because we believe the best financial insights come from getting deep into the data yourself, not outsourcing it to a dashboard tool and hoping for the best.
We are hands on by nature. We write the formulas, clean the data, connect the sources, and deliver analyses as soon as they are ready. When we say we are doers, not delegators, we mean it. You will never wonder who is actually doing the work.