We are founders who built the finance team we always wanted.
Greenleaf started because we lived the problem ourselves. We’ve built companies, raised capital, navigated acquisitions, and sat in the same seat you’re sitting in now. We built Greenleaf to be the partner we wished we had.
Meet the team
Two founders, one mission: give every ambitious company access to the financial horsepower that used to be reserved for the Fortune 500.
Gillis Baxter
Gillis is a serial entrepreneur with a track record across product, finance, and strategic growth. He led Finery, a wardrobe management platform, through its acquisition by Stitch Fix in 2019. Before that, he founded Vizo, a news technology company that used machine learning and editorial curation to deliver concise news summaries. He brings a founder’s instinct for what matters, and a builder’s discipline to everything Greenleaf does.
Co-Founder
Christopher Barr
Chris blends investment expertise with academic rigor. Prior to co-founding Greenleaf, Chris was a Partner at Varadero Capital, where he led investment research for a $1bn consumer and small business portfolio. Before that, he was a Vice President in the M&A group at Goldman Sachs, advising on highly complex and uncertain transactions. Chris began his career as an Assistant Professor at Harvard, and he continues to teach at UCLA and Georgetown.
Co-Founder
We don’t just advise. We build with you.
Most fractional CFO firms hand you a senior advisor who shows up for a weekly call. We lead projects, we execute, and we take responsibility for delivering. We see ourselves as doers, not delegators.
We are on your team
We view ourselves as members of your team and take responsibility for delivering. Your goals are our goals.
We love the data
20,000 lines of proprietary code power our analyses. We write the formulas, clean the data, and connect the sources ourselves.
We are always on
Available 24/7, 365. Weekly calls are essential, and we send analyses and insights as soon as they are ready.
Greenleaf at a glance
$0 to $300M
From pre-launch startups to companies with $300M in annual revenue
6 days
We spin up with new clients in 6 days
Goldman, Harvard, and two exits
Our team brings institutional rigor from Wall Street and academia with the scrappiness of building and selling our own companies.
~25%
Less than a full time hire. No benefits, no payroll taxes, no overhead.