FOR CONSUMER BRAND FOUNDERS
Know your real margin after every fee, return, and promo.
Fractional CFO, accounting, and analytics for consumer brands from $2M–$50M in revenue, home goods, pet, baby, sporting goods, and other categories.
The questions that keep you up at night.
These are the problems our clients bring us. If any of them sound familiar, we should talk.
Margin
"Our gross margin looks healthy until I add returns, chargebacks, and promotions. Then I'm not sure what's left."
Channel
"Amazon says we're profitable. Shopify says we're profitable. I can't tell if we're profitable."
Cash
"Every PO I sign means I can't pay something else. I'm optimizing around the wrong constraint."
Growth
"We could triple next year if we had the inventory. Or we could go bankrupt. I genuinely don't know which."
We don’t just advise. We build with you.
We augment the financial, analytical, and strategic capacity of your executive team. We lead projects and functional areas, and then we execute. Above all, we view ourselves as members of your team and take responsibility for delivering.
Constant communication
Weekly working sessions with the founder or operations lead, async updates as inventory and cash positions change. We move at retail speed because your landscape shifts week to week.
Always on
Available 24/7/365. When a retailer calls Friday with a price concession or your co-man needs a PO decision Saturday night, your finance team picks up.
Data clarity
Our proprietary tooling pulls your ERP, Shopify, Amazon, and 3PL data into one view. True SKU-level margin, channel profitability, and co-manufacturer cost tracking, in hours, not at month-end
WHAT TO EXPECT
Your first 90 days with Greenleaf
Three phases. Concrete outcomes. No ramp-up theater.
Month 1
Diagnostic
We rebuild true margin at the SKU and channel level after returns, chargebacks, slotting, and promo. Then we map your cash cycle end to end.
Goal: You see which channels and SKUs actually make money.
Month 2
Quick wins
Channel reallocation where one is subsidizing another, vendor or co-man renegotiation, and promotional spend cleanup on campaigns that aren't paying back.
Goal: Working capital starts unlocking.
Month 3
Structural work
Financing strategy if growth is inventory-constrained, demand-plan-to-cash modeling, and a monthly operating cadence tied to your production cycle.
Goal: You know whether your next PO makes you money or breaks you.
Common questions
Everything you need to know before we talk.
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All of the above, and multi-channel is where we add the most value, because that's where margin gets hidden. Every channel has its own economics: DTC has customer acquisition costs and returns, wholesale has slotting fees and chargebacks, Amazon has referral fees and storage charges, retail has co-op and demo spend. We build reporting that separates those economics cleanly so you stop subsidizing channels you think are profitable.
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Yes. We model the true cost of capital against your unit economics so you know whether a deal actually makes you money or just buys you time. We work with most of the major CPG lenders and factors, and we'll help you negotiate terms, structure the facility, and stress-test what it does to your cash flow under different growth scenarios. We don't take referral fees from lenders, our only incentive is getting you the right deal.
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We build the financial side of the demand plan, the cash required to fund each production cycle, the working capital impact of different growth scenarios, the sensitivity to channel mix shifts. We coordinate closely with your operations or demand planning lead (and if you don't have one, we'll help you structure the role). We don't replace operational demand planning, but we make sure the financial reality is built into every decision.