FOR FASHION & APPAREL FOUNDERS
Sell through at full price. Know what’s really making money.
Fractional CFO, accounting, and analytics for fashion and apparel brands wrestling with seasonality, markdowns, returns, and the gap between revenue and margin.
The questions that keep you up at night.
These are the problems our clients bring us. If any of them sound familiar, we should talk.
Sell-through
"Our full-price sell-through number changes depending on who's calculating it. I don't trust any of them."
Returns
"Returns ate 14 points of margin last quarter. I don't know if that's normal or a disaster."
Inventory
"We have two seasons of aged inventory in the warehouse and nobody wants to talk about what it's actually worth."
Channel
"Wholesale requires markdowns we can't recover from. DTC requires marketing spend we can't scale. I'm stuck.."
We don’t just advise. We build with you.
We augment the financial, analytical, and strategic capacity of your executive team. We lead projects and functional areas, and then we execute. Above all, we view ourselves as members of your team and take responsibility for delivering.
Constant communication
Weekly working sessions aligned with your drop calendar. When collections launch, we're tighter; when they're in-market, we watch sell-through daily.
Always on
Available 24/7/365. When a buyer needs commit numbers Friday afternoon or your warehouse flags an inventory issue over the weekend, your finance team picks up.
20,000 lines of code
Our proprietary tooling pulls your ERP, Shopify, wholesale systems, 3PL, and returns data into one view. True sell-through by SKU and channel, return economics, aged inventory carrying cost, and full-margin analysis — in hours, not after the season ends.
WHAT TO EXPECT
Your first 90 days with Greenleaf
Three phases. Concrete outcomes. No ramp-up theater.
Month 1
Diagnostic
We rebuild true margin by SKU, style, and channel after markdowns, returns, and carry costs. We establish a real full-price sell-through calculation and benchmark your return economics.
Goal: You see which styles and channels actually make money.
Month 2
Quick wins
Return reduction opportunities identified and addressed, markdown strategy tightened on the worst-performing inventory, and channel reallocation where one is carrying another.
Goal: Margin starts moving before season-end.
Month 3
Structural work
Pre-season planning and buy strategy rebuilt on real sell-through data, aged inventory plan that protects both cash and margin, and a seasonal operating rhythm tied to your drop calendar.
Goal: You stop discovering margin at season's end.
Common questions
Everything you need to know before we talk.
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Both, and increasingly brands going from one model to the other. Wholesale-only brands add DTC for margin, DTC-only brands add wholesale for scale and the financial implications of each shift are significant. We build reporting that separates the economics cleanly so you see the true cost and true margin of each channel at the unit level.
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Carefully, because how you value and move aged inventory has huge implications for cash, margin, and tax. We build the economics of markdown vs. hold vs. liquidate on your specific inventory, coordinate with your tax advisor on write-downs where appropriate, and build a markdown cadence into your planning so it stops being a last-minute scramble at season's end.
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Yes. Physical retail for fashion brands is one of the most consequential decisions you'll make: lease economics, inventory allocation, staffing costs, and the way a physical presence changes your DTC and wholesale dynamics. We model the unit economics of your first (or fifth) store, stress-test the assumptions about how quickly it ramps, and build a plan for what success actually looks like before you sign a lease. We don't replace your real estate broker, but we're the financial seat at the table.